Understanding Visitor Flow with AI Video Analysis
The British Museum, the most visited museum in the UK, welcomes up to 30,000 visitors each day. One of its greatest operational challenges is managing how this volume of people moves through security — a complex task requiring both new infrastructure and careful consideration, given the Museum’s global recognition and architectural sensitivity.
To support this, the British Museum commissioned Solutions to conduct a detailed analysis of visitor flow using our advanced AI video systems. The goal was to provide accurate, data-driven insights into how people approached and entered the building, particularly before security screening.
Solutions installed discreet, battery-powered temporary cameras around the site. Working within such a sensitive and protected environment, it was essential to ensure the fabric of the building remained untouched and that the visual impact of the cameras was minimal.
The resulting AI analysis delivered precise data on pedestrian movement and crowd behaviour, offering invaluable evidence that supported a complex planning application. The project not only provided actionable insights but demonstrated how technology, when applied sensitively, can help safeguard and improve the visitor experience at one of the world’s most iconic cultural landmarks.
