So you’ve set up your construction company and are not sure what’s next, or you are already an existing company and lacking ideas on how to market. Not to worry – we can give you a few helpful tips!
TYPE OF CONTENT
First of all, you need to decide what content you are going to use to advertise your services. For construction companies, statistics, images and reviews can only take you so far. One of the strongest pieces of content to sell your company is credible projects. For this, we strongly recommend you consider time-lapse and drone photography.
SO HOW CAN TIME-LAPSE AND DRONE PHOTOGRAPHY HELP?
Time-lapse for starters can capture your project in high quality at a high speed. It can show the progression of a project over several weeks condensed into minutes or even seconds. This is ideal as it won’t take up a chunk of your audience’s time and reduces click-offs.
Secondly, drone photography can add value to your construction projects. Drones produce impressive visuals as they can reach great heights. They can capture areas of your project that a time-lapse film might not be able to. Aerial footage can also emphasise the scale of your project, so it is particularly useful on large projects and to demonstrate the extent of your services.
Editing both sets of this footage into one construction film can work wonders for your business. Not only is a case study a highly credible piece of content but it also shows your target audience you are a transparent and upfront company.
So now you have your video content, you need to choose your channels. Video content works very well on Instagram reels. Reels gain more reach than other content on Instagram so your chances of expanding your network are quite high. https://blog.hootsuite.com/instagram-reels-experiment/#:~:text=The%20more%20people%20you%20reach,Reels%20that%20check%20certain%20boxes.
Secondly, Tiktok has been on the rise for the last couple of years. Businesses can take advantage of this and post their content to reach new people.
We also recommend using a construction film on your website, it will increase users’ time on your site and give you credibility. Perhaps putting it on the homepage is the best location for capturing their interest straight away.
USE PAID CONTENT AND TARGET THE RIGHT PEOPLE
We also recommend repurposing time-lapse and drone content into short advertising videos which you can use to promote your services. Add in a few USPS and engaging calls to action and you have an advertisement ready to use. This can be used as sponsored content where you can target your right demographic for a greater reach. Youtube ads or Instagram ads are both ideal places for content like this.
With all that being said, we hope you consider time-lapse and drone photography. It has many other benefits than just marketing, including CCTV and project management. If you are ever after a time-lapse for construction, just give us a bell.